5G Replays

MIXED / AUGMENTED REALITY / 2021-2022 (5 months) / SAMSUNG / XR PRODUCT & MOTION DESIGNER

Harnessing sports enthusiasm & 5G tech this initiative crafts a compelling narrative for Samsung's long-term vision of venturing into volumetric 3D reconstruction. Revolutionize live sports viewing, the Enhanced Replay.


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Enhancing the fan experience - Networked AR

Traditional viewing often limits fans to specific camera angles and lacks interactive, replayable content. We aimed to provide a 360° AR experience by utilizing Samsung’s phones advanced camera and display technology and AT&T’s powerful network connectivity. This allowed us to design a collaborative AR experience where
flexible
Fans can view, replay, and customize key moments in real time
Personal
devices stay synchronized so fans share game-enhancing AR overlays
Interactive
AR overlays are aligned with gameplay for a realistic experience

''Replay controls give fans the freedom to experience crucial plays from different angles, while custom filters add excitement.''

App & Filters

Designing filters involves creating overlays and animations using 2d and 3d animation software, AR design tools, considering factors like user engagement and performance in different environments. The development integrates these designs into the app, adding features for capturing and enhancing videos with AR filters.

Fans shared 40% more highlights using Samsung’s AR-exclusive effects, boosting brand visibility across platforms.

Fans shared 40% more highlights using Samsung’s AR-exclusive effects, boosting brand visibility across platforms.

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