Zendai

moving brands / 2023 (3 months) / lead product designer / UI, brand, interaction, design system

In 3 months, I helped to find a treatment for a new gen product from Egon Zehnder - I built a scalable design system, refined brand expression, unified interactions, improved consistency, and streamlined developer handoff for a premium AI-driven recruitment platform.


> egon zehnder website

''A platform that translates complex AI-driven insights into an intuitive experience, delivering actionable data to recruiters & candidates.''

ZEndai UI suffered from brand misalignment, inefficiencies, and a fragmented user experience due to inconsistent components and a lack of a centralized design system. Designers and developers were spending excessive time on repetitive tasks, leading to delays.

The client aimed to build an AI-powered platform to streamline the recruitment of top executives by analyzing vast candidate data and producing insights in real time. My role was to design a UI that would simplify complex data for users, providing a seamless experience that balanced professionalism with advanced functionality.

The redesigned dashboard saw 45% increase in user engagement.

Before & AFter below

The process, personas
& prototyping

Interviews with target users revealed a need for easy data customization and faster access to critical metrics. Competitor analysis showed that most platforms had slow response times and poor data visualizations.
From this, I identified three core focus areas for innovation: speed, personalization, and interactive data visualization.
Fast
faster access to critical metrics
faster access to critical metrics


Personal
need for easy data customizatio
need for easy data customization


Interactive
clear & responsive data visualizations

I learned that users needed instant access to candidate insights & customizable filters for data exploration, without overwhelming them with complex AI data.

I learned that users needed instant access to candidate insights & customizable filters for data exploration, without overwhelming them with complex AI data.

Building the system

Build a comprehensive design system to ensure brand consistency across all products - Reduce design and development time by creating reusable components and standardized guidelines - Establish a framework that can scale with new features and products.

Using a deep understanding of anatomy of design systems, zendai interface and motion systems were build to define the new digital platform. I took part in shaping the brand and the system from the very beginning, focusing on the moving expression. I set the rules for how ui system interacts, including the data visualization style & matching the animation to the TOV.

After 3 months, the redesigned dashboard led to a 45% increase in user engagement & a 22% improvement in daily active users. Users praised the customization features and interactive data displays, which helped the client position their product as a leading solution in the C-suite sourcing.

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