Nike KidsNike Kids
Nike KidsNike Kids
Nike KidsNike Kids
AUGMENTED REALITY GAME / omm agency / 2022 / NIKE KIDS / sr XR & MOTION DESIGNER

The innovative fusion of technology & entertainment provides users with an exciting gameplay journey and tangible rewards. Get ready to play, score big, and win real prizes in the AR world!

The innovative fusion of technology & entertainment provides younger users with an exciting gameplay journey and tangible rewards. Get ready to play, score big, and win real prizes in the AR world!

movement & interaction

The interface maintains the vibrant Nike Kids branding, ensuring simplicity for easy comprehension fro young users. By incorporating intuitive AR features, the app allows kids to engage in an enjoyable ball game, collect rewards, and seamlessly transition between the digital & virtual realms - relaying on touch as the main interactivity tool, heavy animation and big UI elements.

Storyboard & the design process

Storyboard creation for started with concept sketches for interactions and AR elements - scene layouts, user actions, and object placements. User flow was mapped from launch to feedback, with AR effects like motion paths and enhancements. Visual and audio cues ensure intuitive interactions. Prototyping refines scenes for smooth gameplay, highlighting user gestures, object movements, and AR animations.